Hello, I'm Alyssa.
I'm a Social Media Manager
Based in Sacramento, CA.
Is social media stressing you out? I’m here to help. For the past ten years, I’ve been crafting strategic digital content that helps businesses and brands like yours connect with their communities, acting as a bridge to build thriving online spaces.
I started my career in social media just as it was becoming essential for marketing, and it’s been my passion ever since. Now, I’m here to support entrepreneurs and small to medium-sized businesses, offering full-time assistance or project-based consultations tailored to your needs. Let’s make your online presence as awesome as your business.
B.A. in Psychology | May 2020
California State University of Sacramento
Multimedia Illustrator | May 2010
United States Army
My Skills & Services
Social Media Strategy
Want to make your social media work for your business? I’ll provide you with the essential tools and best practices to effectively manage your social accounts. From crafting a robust strategy to implementing a plan that aligns with your business goals, I’m here to support you with a comprehensive social media solution.
Perfect for: Clients seeking initial setup support and strategic guidance.
Copy & Content
Want to captivate your audience with your brand’s story? With my experience in blog posts, newsletters, e-commerce web copy, and creating brand stories from scratch, I can help you deliver both detailed narratives and concise scripts. I also offer editing, proofreading, and community management services to keep your audience engaged.
Ideal for: Clients needing ongoing support with community engagement, copywriting, and content creation.
Digital Launchpad
Starting your online journey and need a solid foundation? I can help you launch a user-friendly website, set up a Shopify store, and refine your customer service and email marketing strategies. Ensuring a cohesive and consistent online presence is key to your success.
Great for: B2C clients starting from scratch or looking to upgrade their digital presence.
Recent Projects
ShakeAlert - USGS
Print Product
Overview: As a Government Contracted Project Coordinator, I had the honor of working on an exciting mission to bring design assets for an earthquake early warning system to life.
Process: Utilized brand colors cohesively across multiple digital and print assets for use in 6 National and State Parks. Designed a bold yet simplistic poster to ensure easy understanding by the public.
Outcome: Delivered a final Illustrator file for client use on their website and during the project rollout in Spring 2025, resulting in a happy and prepared client.
Bianchi Estates
Web Redesign
Overview: Transformed a dated WordPress site into a modern, engaging website with illustrative graphics for Bianchi Estates, a boutique real estate firm.
Process: Established a clear foundation by creating a style guide to address inconsistencies in design and fonts. Developed a cohesive and visually appealing site.
Outcome: 11% decrease in bounce rate within the first two weeks of the new site being active, leading to increased user engagement and inquiries.
Flipcost
UI/UX Icon Redesign
Overview: As a social media manager with a design background, I contributed to a major website overhaul by replacing stock image icons with custom-made icons that featured products from each collection.
Process: Researched industry leaders like Walmart to understand best practices and then added our unique twist while maintaining brand colors. Each button was customized in Canva, resulting in a distinct look.
Outcome: Improved the professionalism and user experience (UX) of the website, leading to a more cohesive and engaging interface.
Artisan Creative
Social Media
Overview: Developed a suite of design templates and unique content to consistently post and grow Artisan Creative’s social media presence.Role: Social Media Manager
Process: Created visually appealing templates and engaging content, focusing on organic growth strategies. Implemented a consistent posting schedule and interacted with followers to boost engagement.
Outcome: Successfully increased Artisan Creative’s LinkedIn followers from 28k to 39k within ten months, achieving a 75% growth rate.
Len Hyde
Branding
Overview: Designed a website and logo for Len Hyde, a first-time author, to serve as a hub for blogging and driving book sales.Role: Branding and Web Designer
Process: Developed a minimalistic website that aligned with the client’s vision. Created a cohesive brand identity, including a logo that reflected the author’s style.
Outcome: The website effectively attracted readers and boosted book sales, establishing a strong online presence for the author.
EvereTech
Digital Design
Overview: Created digital design assets for EvereTech’s Project Management Exam prep guides.
Process: Designed 30 cover illustrations using Illustrator to cover the guide content, ensuring prospective buyers couldn’t see the information prior to purchase.
Outcome: The strategic use of cover illustrations increased sales of the guides by 20%, as the hidden material intrigued buyers and encouraged purchases.
Kind Words
This comment box doesn't suffice for job well done that Alyssa has done with the site. She really listened to my vision and brought it to fruition in a fashion that completely exceeded my expectations.
Justin H.
Why The Gap
Alyssa has been a cornerstone of the ShakeAlert project team. Her organizational skills, attention to detail, and proactive approach have ensured that our project stayed on track and exceeded our goals.
Andrew E.
EvereTech
Alyssa completely changed the direction of my business! I'm completely grateful and honored to have such sweet soul to help with me build my start up.
Kenya F.
Juiced by Kenya
Let's Chat
Reach out to me using the form below or by emailing me directly. Let's discuss how we can best work together!